First of all what are social metrics? Basically in it’s simplest terms it is a way to measure social media. This can be useful to individuals or to businesses because it can be used as a tool to recognize where your most of your traffic comes from, and with this knowledge you can optimize your social media to best fit your needs.
There are many items in social media that can be tracked, a few of them are more important then others and can be deemed more valuable.
- Channel Reports: These answer the question are we spending our time and money in the right place. Channel Reports show you the percentages of where your users are coming from.(Examples being Facebook, Twitter)
- Customer Response Rates: This shows how well you as a business or an individual responds to your subscribers or customers. This is important because a recent study showed that 1 in 3 social media users preferred contacting a company via social media rather than by phone. Social media is about connecting with your users, and if your not effectively doing so you are not using your full social media potential.
- Opportunity Response Rate: Sales is obviously an important part of business, but an increasing number of sales is coming from social media. A recent study found that 54% of salespeople can track at least one sale back to social media. Tracking sales and finding sales opportunities is a huge advantage to social metrics.
There are a few popular social metric sites that can help you track all of this wonderful information on your website or blog page and those are google analytics (which I use) and socialmetricspro. They both do identical amounts of tracking and both have easy directions on how to set up an account. I personally would recommend google analytics just because it is more accredited, and has more users, but it comes down to personal preference.
Links to recommended sites:
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