What Social Media Platform Is Right For You?

Now that you have viewed and read about several different social media platforms, Im sure you are overwhelmed. A business can depend on what types of social media they chose to use. So here is an overview to help you decide what social media outlets will help your business the most.

Pinterest:The site, which has a predominantly female audience, is ideal for businesses for which visual imagery is a main feature or selling point. If you focus on wedding planning, travel destinations, interior decorating, fashion or foods, you can say a great deal about your products and services through your stunning photos or videos. This website would be great if your business focuses on visual selling, because it is mostly picture and image based.

YouTube: Is also a visually driven tool, and is meant to be exciting and stimulating. The key to using YouTube effectively is to feature your product or service in an unforgettable way, and with millions of people now using YouTube, the bar is set very high. No one will watch a boring video. Videos that show people how to do something, demonstrate your product or service, or introduce a new or unusual (visual) product can help you benefit from YouTube.

Twitter:Twitter is an ongoing conversation that, like text messaging, has become widely popular. Unlike Facebook and other social media platforms, where people can choose what to look at on your site, or respond later, Twitter is more "in the moment."If you have breaking news, updates, questions for your followers, or if you want opinions now or even need to announce a recall, Twitter is the way to reach out to people. It's for the business that has things to say frequently and prefers to reach people directly. 

Facebook: It's size alone is a positive for any business, because you can assume most people are on it. Unlike Twitter, you can choose what to look at and what to share. This gives businesses more opportunities to represent themselves in various ways. Facebook is about a long-term commitment and building relationships, although there's some immediacy as you can reply directly to people's comments or questions.